Business plan
-
Raw material
- Raw material shall as far as possible be acquired locally.
- Strengthen relations with local forest owners, among others.
- Raw material purchases shall be adapted so that bucking can be done in line with customers’ needs.
- The proportion of pine to spruce shall in the long term be 80% spruce to 20% pine.
- Jarl Timber shall endeavour to successively improve efficiency.
-
Market
- Marketing is focused on securing strong, long term customer relationships, with an aim to be a customer orientated sawmilling business, where Jarl Timber is perceived as the most attractive option.
- Continually refine and improve our customer database.
- Create an ethos where everything is aimed at providing the most beneficial offer for our customers.
- Create the correct parameters where internal and external processes can be subcontracted.
- Expand our marketing initiatives specifically towards Denmark, France, Germany, Japan, Southern Sweden, UK & the USA.
- Fully co-ordinate material supply to our targeted markets. Clearly communicate this offer to our suppliers and customers.
- Advise, encourage and help to inform our customers and their customers about the excellence of Swedish forestry and our environmental standards.
-
Organisation
- General Education Plan for Jarl Timber.
-
Production
- The sawing yield shall be value-optimised against alternative dimensions in quality and price.
- Install sorting by durability.
- Plan to increase motivation generally.
- Size sorting to be modernised and made more efficient.
- More effective follow-ups of quality sorting.
- Budgeting by cost centre to be introduced.
-
Finance
- Create a greater understanding of economics throughout the organisation.
- Optimise capital in stocks and receivables.
- Increase the stock turnover rate.
- Co-organise the finance function with the controller function.